
“This is an ugly place to be.”
That’s how the GM at a national real estate brokerage summed it up. “Everything is either in Google Sheets or on our very limited dev team’s backlog. I’m not sure we could do this even if they had unlimited time.”
Ugly? Yes. Typical? Heck, yes.
Every growing brokerage hits a wall
At first, spreadsheets are easy and they work. Then a small dev team builds what the sheets can’t do. Eventually both spaces “fill up,” and then they kind of fight each other.
We call this situation typical but not obvious. Each incremental step made sense as the business was growing. But then, every company threatens to hit the wall.
Here’s the irony: this firm ran every client deal with precision. If they had run a deal like they were running their back office, they would never have a single bit of repeat or referral business!
What we did
• Explored deeply. We worked through their business together. It wasn’t easy or quick.
• Committed to the goal. Through a long senior-management approval, we held firm to the idea of building for expansion.
• Told the truth. We saw holes in the data and limits in the system. We weren’t intimidated.
• Didn’t start from zero. We recommended an existing framework proven to be stable and growth-tolerant.
The Only Provider with a 3x Solution
Our approach is simple: Know your limits, and promise right up to them with confidence.
Because we were honest about the limits, our management partner felt our confidence. Because we weren’t building from a blank page, they felt empowered to make promises to their own leadership, and keep them.
We deliver what’s asked for. We deliver a broad understanding of system limitations, and we deliver an agreed vision of what can be done as the business grows and diversifies. That’s the 3x Solution.
The result
The project came in under time and on budget. The brokerage walked out of both ugly spaces onto a robust platform built to grow, one that may point toward a new standard for the industry.
Never hit your wall
If your business lives in spreadsheets and a backlog that never shrinks, that’s typical. It’s also fixable. We see the wall before you do, and we make sure you never hit it.
Let’s find your wall before it finds you.
