Executive Summary
Bridge Tower, a sophisticated SFR Owner/Operator/Developer/Builder organization, transformed its multi-team operations by implementing Locate Alpha's comprehensive platform across PM, acquisition, and land teams.
The result: streamlined workflows, unified data sources, and enhanced decision-making capabilities across all operational teams.
Key Results
Consolidated multiple data subscriptions into a single integrated platform
Eliminated fragmented workflows across Property Management, Acquisition, and Land teams
Reduced operational complexity while maintaining depth
Enhanced decision-making consistency across all functions
Achieved cost efficiency by reducing expensive add-on subscriptions
The Challenge
Bridge Tower faced operational challenges across its complex multi-team structure:
Fragmented Data Sources: Teams were forced to juggle multiple software platforms and websites, scattered across MLS, Crexi, Zillow, Trulia, and other sources. This created inefficiencies and necessitated frequent platform switching for basic tasks, such as comp analysis.
Team-Specific Bottlenecks: Each team encountered its own roadblocks. The property management group spent too much time on manual renewals and pulling rent comps. The acquisitions team slowed down due to underwriting delays and the process of piecing together data from multiple places. The land team had to track down construction details, satellite imagery, demographics, flood zones, and crime data, each from a different source.
Subjective Research Processes: The data gathering process lacked standardization, with quality depending heavily on analyst preferences and definitions. Vacant pricing varied based on how each person defined appropriate comps.
Costly Add-on Structure: Existing platforms like CoStar charged fees for demographic reports and specialized data, escalating operational costs across multiple subscriptions.
The Solution
Bridge Tower implemented Locate Alpha as their unified platform solution, integrating all team workflows into a single system.
Key Implementation Areas
Unified Multi-Team Platform
Brought Property Management, Acquisition, and Land teams onto a single system
Combined multiple data sources, removing the need for separate subscriptions
Created consistent workflows across departments
Comprehensive Data Integration
Centralized MLS and national operator listings
Added demographic insights, school districts, crime rates, and flood zones
Integrated construction data and tools to uncover new land opportunities
Advanced Filtering and Analysis
Customizable filters for square footage, school district, year built, days on market
Standardized comp analysis that removes guesswork and subjective interpretation
A complete CMA toolkit tailored to the needs of different teams
Results & Value Creation
Operational Efficiency Gains
Workflow Streamlining: Teams no longer bounce between countless platforms and spreadsheets. Everything now lives in one integrated system, cutting out redundant steps and speeding up acquisitions.
Process Standardization: A single platform brings consistency to deal sourcing, underwriting, and investment committee presentations. The system removes variations and ensures everyone follows the same process.
Multi-Team Integration & Organizational Adoption
Cross-Functional Support: One platform now handles everything from vacant unit pricing and renewal rates to underwriting and land acquisition, meeting the needs of multiple teams in one place.
Enhanced Collaboration: With everyone working from the same data foundation, Property Management, Acquisition, and Land teams coordinate more effectively and move projects forward together.
Strategic Decision-Making Enhancement
Data-Driven Consistency: Teams now have access to complete market and property-level data, giving them a reliable foundation for more intelligent investment decisions.
Competitive Intelligence: Centralized pricing insights make it easier to set the right rents, evaluate deals, and manage the portfolio with confidence.
Cost Optimization & Scalability
Subscription Consolidation: By replacing multiple platforms and pricey add-on reports with one all-inclusive system, the organization reduced costs and complexity.
Growth Support: Centralized data and automated processes enable the business to scale efficiently, supporting expansion without a significant increase in staff or resources.
"Everything is within the same place, comps, national operator's listings, everything is there."
"The biggest issue that we run into is that even though we have so much data, we don't know how to utilize it smartly. The CMA gives suggestions (like for market rent)."
Workflow Transformation
Looking Forward
The success at Bridge Tower demonstrates how comprehensive platform integration can eliminate operational complexity while enhancing analytical capabilities across multi-team real estate organizations. By consolidating fragmented workflows into a unified system, organizations can achieve both cost efficiency and strategic advantage in competitive markets.
For more information about how Locate Alpha can unify your multi-team operations and drive operational excellence across your entire organization, contact our team for a customized demonstration.
